An audit and repair of GA4, Google Tag Manager, Meta Pixel and Conversions API, Google Ads conversions and consent, with documentation your team can keep.
Every marketing decision rests on the numbers. If events fire twice, conversions go missing or three dashboards disagree, the decisions built on them are guesses. A tracking fix puts the floor back.
Who it is for. Brands whose GA4, Meta and Google Ads reports disagree, whose conversions look wrong, or who are about to spend more on ads and want to trust what they see first.
What we do. Audit every tag, event and conversion. Repair what is broken across GA4, GTM, Meta, Google Ads and consent. Document how it all works and hand it over.
How we work. Map what fires, fix the events that matter most, check every number against its source, write it down.
How it starts. A free tracking check. Send your site and a short note on what looks wrong, and we will tell you what we find.
Every tag, trigger and event on the site, every conversion in every platform, and where each number actually comes from.
Purchases, leads, sign-ups: the handful of events the business runs on, rebuilt so they fire once, with the right value, in every tool.
Orders in GA4 against orders in the store. Meta events against the Conversions API. Google Ads conversions against the forms that fired them.
A measurement plan your team can read, naming conventions that survive the next developer, and a handover that does not depend on us.
How do I know my tracking is broken? The usual signs: GA4 and your store disagree on revenue, Meta claims more purchases than you had, Google Ads shows conversions you cannot find, or your dashboard changes every time someone touches the site. If two tools tell different stories about the same day, something is wrong.
Is a tracking fix a one-time project? Usually, yes: an audit, a repair and a handover. Some brands keep us on to maintain it as the site and the platforms change, and it is the natural starting point for the growth intelligence work.
What access do you need? Admin or editor access to Google Tag Manager, GA4, your ad accounts and, where relevant, your store platform. We work in your accounts and you keep ownership of everything.
What about consent and privacy? Part of the audit. We configure consent mode where it is required, make sure tags respect your privacy settings, and write the setup down so it stays compliant when you add tools later.
Tell us a little about your brand and what you are thinking through. The first consultation is free, and there is no pitch deck required.
Book a free consultation