Five questions to ask before spending more on ads
More budget is the easiest lever to pull and the easiest to waste. These are the questions we ask a brand before we recommend it.
Read the articleNotes from the studio.Written for founders and the people who run marketing at independent brands.
Notes from
the studio.
Short, useful writing on growth, tracking and search for independent brands. No hype, no jargon, and nothing we would not say to a client across a table.
How to show up when people ask AI for recommendations
More customers now ask ChatGPT, Perplexity and Google itself which brand to choose. Here is how assistants decide whom to mention, and what a small brand can do about it.
Read the articleWhy your GA4 and Meta numbers never match
Three tools, three different purchase counts, one business. Here is what each one is actually counting, and how to decide which number to trust.
Read the articleYour next move
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